About the Client

This was my final project at my bootcamp - DesignLab. The idea here was to fully flesh out a mobile app, complete with a functioning prototype.

About the project

Nibble & Nosh is a restaurant delivery service that allows a customer to order from two restaurants at the same time, to be picked up by one driver, and delivered to their home (or office, or friends' house, etc). The service will roll out in dense urban markets such as NYC, Chicago, and LA. Secondary restaurants will fall into a delivery radius with a short drive from the first to the second.

How do you get new customers to adopt a new restaurant delivery service in an already saturated market?

Luckily, according to Second Measure, customers in the restaurant delivery market are promiscuous - searching out the best deals, partnering restaurants, and coupons for money off their next order. Customer retention is low, and that is where we will capitalize.

Customers will be able to pay once; behind the scenes N&N will divide the payment and schedule a driver to make the pickups based on current order times to ensure the hottest and freshest food. The company needs to be branded and an app built; the app will first be debuting on Android.

Competitive Analysis

‣

Information Gathering

‣

Wireframe Sketching

‣

High-Fidelity Design

‣

Prototyping

‣

User Testing

‣

Handoff to Developers

Features

How can we allow two or more people in the same household who want different cuisines for dinner to order once from a single app?

By linking restaurants that are geographically close (say, within a mile of each other in a dense city downtown) it’s possible for orders to be placed at two separate restaurants and picked up by one single driver for delivery.

Problem statement

How do you seamlessly order from two separate restaurants at the same time?

Solution:

Link restaurants that are geographically close to one another within a predetermined radius, while also offering popular customer combinations.

Seeing your total price at all times

Among the primary challenges with online ordering apps is the unpleasant surprise of hidden fees, upcharges, and tips during the checkout process, often doubling the meal cost. This frustration leads users to abandon the entire ordering flow, seeking alternatives in hopes of finding a more cost-effective option. N&N aims to address this issue by prioritizing transparency throughout the ordering process, presenting totals upfront to eliminate any sticker shock. Our goal is to provide users with a clear and honest experience, avoiding any sense of bait-and-switch tactics.

Problem statement

Users don’t like to feel like they’ve been taken for a ride when it comes to pricing. Apps are banking on customers experiencing sunken cost fallacy and completing their order, but the reality is when potential customers see the final price they will try another app to see if it’s cheaper.

Solution:

Transparent pricing the entire way through the ordering flow will hopefully alleviate sticker shock and leaving the app to find a cheaper price with a competitor.

Design System

Developing the design system for N&N involved crafting a logo, selecting a vibrant color palette, determining button size and shape, and choosing fonts. Inspiration for this design was drawn from a beloved Denver-based restaurant, Somebody People, known for its bright, exciting, and contrasting aesthetic.

Summary

Creating the N&N app was my first foray into app development. Looking back on it now, 2 years later, I still think it’s a viable business idea. This was drawn up from real world experience and discussions with people in situations where the app would be of value.

What would I do differently?

With additional time, I would have delved deeper into enhancing the information architecture for the order-sharing process. There is considerable potential to expand and refine this flow, particularly given the nuances between Android and iOS, providing valuable experience in navigating platform differences.”