About Us Page
Creating a fun, unique, dynamic "About Us" page for the company
COMPANY
ApricotLaw
ROLE
Designer, Researcher
EXPERTISE
UI, UX, Visual Design
YEAR
2025
Project Overview
Client: ApricotLaw / www.apricotlaw.com
Goal: Create a fun, dynamic, unique way to introduce our staff on an "About Us" page.
Outcome: An interactive Zoom call look-alike that showcases our personalities, inspirations, and talents that is functional on both web and mobile.
Problem
"About Us" pages run the gamut of being super boring to really unique and exciting. I did a LOT of research on "About Us" pages. I'd love to shout out some of my favorites that I definitely used for inspiration:
https://www.rkh.co.uk/about-us/meet-the-team/
And my favorite:
Solution
I decided on a Zoom clone. ApricotLaw is a remote-first company, employing people from all over the world. They live on Zoom, and have never met in real life. Zoom is their coffee break room, their huddle room, their whiteboard room, their Monday morning catch-up room. So it made sense to me to create a fun, interactive clone to showcase our personalities.
Audit & Research
Conducted a comprehensive audit of industry-leading “About Us” pages, analyzing various approaches to team introductions — from minimalistic to highly interactive. Evaluated competitors and standout examples like Electric Pulp, Lateral Inc., and RKH to identify what resonated and how ApricotLaw could differentiate itself. Facilitated team workshops in FigJam to gather internal input, inspiration, and must-haves.
Ideation & Concept Development
Synthesized research insights with company culture — landing on the concept of a Zoom-inspired interactive experience. Recognized that, as a remote-first company, ApricotLaw’s day-to-day interactions happen almost exclusively via Zoom, making it the perfect metaphor for team dynamics. Sketched and prototyped multiple layout concepts to balance personality, functionality, and whimsy.
System Creation
Built a cohesive design framework in Figma to support the interactive Zoom clone:
• Custom avatars and profile cards for each team member
• Consistent spacing and layout grid for seamless responsiveness
• Playful visual elements and easter eggs to inject personality
• Accessible design considerations (contrast ratios, scalable touchpoints)
Collaboration & Developer Partnership
Partnered closely with our developer to ensure the design was both feasible and maintainable. Prioritized solutions that allowed easy content updates without ongoing dev support — ensuring the team could add or remove members autonomously as staffing changed.
Handoff & Implementation
Delivered polished, annotated Figma files, complete with interaction guidelines and component specs. Maintained open communication throughout implementation, conducting QA to ensure the design translated smoothly across both web and mobile.
Reflection
This project became a creative playground, allowing space to explore unique, joyful interactions outside of typical revenue-driven constraints. It resulted in a fun, functional page that not only represented our team’s personalities but also embodied the remote culture of ApricotLaw. Team engagement was high, and the collaborative process underscored the value of designing with cultural context in mind.
Check out the live page here: https://www.apricotlaw.com/about-us/
