Building an Informative and Engaging Website for OBCFO’s Virtual CFO Service

Designing an intuitive website that not only informs but also drives customer action.

COMPANY

OBCFO / ApricotLaw

ROLE

UI Design / Web Design

EXPERTISE

Web Design

YEAR

2025

Project Overview

Client: Side business launching a new website

Goal: Design a unique, engaging, and content-rich website

Outcome: A custom, non-template site that the client loves

Problem

How to showcase a lot of info without overwhelming users?

Solution

A one-page design with clear sections guiding users down the page. The challenge: balancing a busy Above the Fold (ATF) section with keeping users engaged to scroll down for more.

Design Process

1. Initial Sketches: Hand-drawn wireframes to map site flow.

2. Collaboration: Iterative design and feedback with client and developer.

3. Final Design: Built in Figma, with attention to fonts, colors, and a simple logo.

4. Prototype & Handoff: Clickable prototype delivered with user flows and interaction notes.

Key Features

• One-page Layout: Organized, easy-to-navigate structure.

• Calendly Integration: CTA button for direct appointment bookings.

• Custom Branding: Simple, effective logo and cohesive design.

• Responsive Design: Seamless mobile and desktop experience.